Traditional recruitment methods may not always deliver the desired results, and companies need to think out of the box.

Introduction Candidate nurturing is the process of developing relationships with potential candidates throughout the recruitment cycle....

Recruiters can learn a great deal from marketers about how to effectively nurture leads.

A/B Testing for Recruiters

Best practices for collecting email addresses from website visitors: Provide a clear incentive for signups, like access to exclusive...

Lead magnets are rewards or incentives used to attract new customers and encourage them to sign up for an email list. They can take the...

Segmenting an email list is one of the most effective ways to ensure that your messages are being read and understood by the right...

Own data sources tend to provide data that's validated and ready to harvest. For the context of this blog post own data or owned data is...

The two broad sources of data that most companies engage with can be broken into: First Party Data Third Party data Recruiters can use...

Email list building in the traditional context entails the process of creating and maintaining a list of email addresses of individuals...

A/B Testing We will discuss A/B testing in a broader context in this blog post and drill down specific examples of how A/B testing...

Get personal When you're emailing your list, make sure to get personal. Address your prospects by name, and share a bit of information...

TIP # 1: Inbox Placement One of the most important factors in email deliverability is inbox placement. Inbox placement is the percentage...

If you're finding that your hiring process is taking too long, you're not alone. In today's competitive job market, it's more important...

With all the buzz around ChatGPT, I figured I should give it a spin. I have to say I was genuinely surprised! The approach I took was to...

How To Build A Killer Landing Page For Your Career Site The first thing that potential candidates see when they visit your career site is...

1) Be clear about what you're looking for The first step in creating a job ad that will attract the right candidates is to be clear about...

There are several ways to nurture leads effectively: Personalize your communication: Use personalized emails, calls, and messages to...

1. Get to the point The first step to writing a cold email that converts is to get to the point. You want to make sure that your email is...

Marketing and Sales teams have honed the craft of lead nurturing their prospects over the years. The techniques they use are tried and...